INTERNAL MARKETING 101
The Ultimate Guide to Internal Marketing
If we've learned anything lately... We need to communicate better.
Written by Chris Handy
Last Update: December 10th, 2020
You’re probably wondering what’s going on here. In fact I wasn’t sure what internal marketing was either before I really started to reflect on what the most successful people I have run across in my career have in common.
There has been a common element. Every single one of them has absolutely nailed internal communication. I hadn’t really put a name to this quality until recently. However it’s clear that it’s not just about communicating once, but about communicating over and over again the value of not only what the company does but what they did specifically. It was about getting people in the organization excited about what was happening all around them. I believe that the single biggest unlock for most companies today, is to embrace internal marketing.
You’re probably wondering what’s going on here. In fact I wasn’t sure what internal marketing was either before I really started to reflect on what the most successful people I have run across in my career have in common.
There has been a common element. Every single one of them has absolutely nailed internal communication. I hadn’t really put a name to this quality until recently. However it’s clear that it’s not just about communicating once, but about communicating over and over again the value of not only what the company does but what they did specifically. It was about getting people in the organization excited about what was happening all around them. I believe that the single biggest unlock for most companies today, is to embrace internal marketing.
On this page we’re going to dig into what internal marketing is, why it’s important, and how a few changes to your workflow can both increase your sales and increase your time efficiency. You see internal marketing is not just about getting people excited about selling more stuff. It’s about doing more with less, it’s about helping people avoid wasting time by teaching them to be the best communicators they can be. What we found is it by embracing the techniques outlined on this page, you can save hundreds if not thousands of man hours every single week, and finally get your people back to work, work they actually enjoy doing. Let’s really digging right now.
What does internal marketing mean
The best way to talk about what internal marketing is is to start with its opposite. The real question here right is what is external marketing?
Well if we spend any length of time in business school we might remember “the four peas”. The four P’s are in mainstay in marketing education. It’s all about Product, price, placement, and promotion.
Turns out having a good product, pricing it right, getting in front of the right people, and making sure they understand it is a winning marketing strategy. This is not news. If you want to get the word out about something you have to offer, this is an incredible formula that is tried and true. The channels will change and technology can of course complicate things, but these core components are what you need to be successful.
What we found is that these principles can be adapted to help you get your own team excited about what you were doing.
It just really take some thinking. Your product in this case isn’t “on “your product”. No, your product in this case is the message you hope to convey to your team. It could be the mere fact that you have a product launch coming up, and all the details that they’ll need to know to be successful in selling it.
You can see that these ideas are adjacent. It’s not that we’re trying to sell things to our employees, it’s that we are trying to market the ideas we need them to understand. If it’s absolutely essential that everyone on the team be using the same language to describe the product. You’ll find that this is an effort that never ends, it’s a drum that you need to beat over and over again.
There is no shortcut. Just like external marketing, frequency is key.
Table of Contents
You’re probably wondering what’s going on here. In fact I wasn’t sure what internal marketing was either before I really started to reflect on what the most successful people I have run across in my career have in common.
There has been a common element. Every single one of them has absolutely nailed internal communication. I hadn’t really put a name to this quality until recently. However it’s clear that it’s not just about communicating once, but about communicating over and over again the value of not only what the company does but what they did specifically. It was about getting people in the organization excited about what was happening all around them. I believe that the single biggest unlock for most companies today, is to embrace internal marketing.
On this page we’re going to dig into what internal marketing is, why it’s important, and how a few changes to your workflow can both increase your sales and increase your time efficiency. You see internal marketing is not just about getting people excited about selling more stuff. It’s about doing more with less, it’s about helping people avoid wasting time by teaching them to be the best communicators they can be. What we found is it by embracing the techniques outlined on this page, you can save hundreds if not thousands of man hours every single week, and finally get your people back to work, work they actually enjoy doing. Let’s really digging right now.
